Use of Cookies

Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them.

We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to aboutcookies.org. We use the following cookies:

  • Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.
  • Analytical cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Marketing cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. These cookies also record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it and communications sent more relevant to your interests.

By continuing to use this site, you are accepting our use of these cookies that make advertising and communications more relevant to you and your interests, and further help us to improve the site.

Full list of cookies used below

Full Tag (cookie) Name Lifespan e.g. session, persistent Full Description (i.e. what it does) Essential / Analytics / Marketing Intrusiveness / Justification
wow.session Session IIS Session Code Essential

ZERO //

Standard session cookie served by the web server.

wow.anonymousid 2 year Anonymous Visitor ID Analytics

LOW //

Does not store user data, only stores active menu
node over post-back

wow.schedule Session Load Balance Session Queue Essential

ZERO //

Standard session cookie served by the web server.

wow.utmvalues Session Stores the UTM values for the session Analytics

LOW //

Does not store user data, only stores active menu
node over post-back

wow.trackingdata Session CommuniGator encrypted identifier for the session Marketing

MEDIUM //

1st party cookie which is only used by GatorMail integration
so GatorLeads (previously known as WOW Analytics) knows email contacts visiting website

wow.data 2 years Encrypted GatorMail identification Analytics

MEDIUM //

1st party cookie which is only used by GatorMail integration
so GatorLeads (previously known as WOW Analytics) knows email contacts visiting website

ASPXAUTH Session CommuniGator Product Authentication Essential

ZERO //

Authentication cookie served by the CommuniGator product

ASP.NET_SessionId  Session IIS Session cookie Essential

ZERO //

Standard session cookie served by the web server

Google Analytics _utma
_utmb
_utmc
_utmz

Google Analytics
cookies do not collect
personal data about
our website visitors.

The data collected by
Google Analytics is
used to analyse how
frequently the same
people revisit the
University website,
how the website is found
(from advertising or
referring websites), and
which pages are most
frequently viewed. This
information is combined
with data from thousands
of other users to create an
overall picture of website
use, and is never identified
individually or personally
and is not linked to any
other information we store
about you.

Google’s privacy policy

Opt out of Google Analytics

Analytics

LOW //

3rd party cookie which does not personal store user data

Google Maps SID, SAPISID, APISID, SSID, HSID, NID, PREF

Various unique identifiers,
except for PREF which
stores your options such as
preferred zoom level.

Google set a number of
cookies on any page that
includes a Google Map.
While we have no control
over the cookies set by
Google, they appear to
include a mixture of
pieces of information to
measure the number and
behaviour of Google Maps users.

Google’s privacy policy

Analytics LOW
YouTube SID, LOGIN_INFO,
use_hotbox, PREF,
SSID, HSID, watched_
video_id_list, __utma, __utmz,
demographics,
VISITOR_INFO1_LIVE

Various unique identifiers,
as well as login information
that may relate to a Google account.

Google set a number of cookies
on any page that includes a
Youtube video. While we
have no control over the
cookies set by Google,
they appear to include a
mixture of pieces of information
to measure the number
and behaviour of Youtube
users, including information
that links your visits to our
website with your Google
account if you are signed in
to one. Information about
your use of our website,
including your IP address,
may be transmitted to
Google and stored on servers
in the United States.
This cookie does not identify
you personally unless you are
logged into Google, in which
case it is linked to your Google account

Google’s privacy policy

Opt out of Google Analytics