As business and digital worlds become more and more entwined, digital disruption is becoming a normal part of working life for organisations all over the world. Digital data now accounts for almost all of the consumer information we gather; making use of successful data transfers can be key to making sure your business stays ahead of the game in the digital world. So how can you make sure your organisation uses the digital disruption phenomenon to the best advantage possible?
What exactly is digital disruption?
There isn’t one exact definition of digital disruption, thanks to the huge range of impact it can have on a whole range of businesses. However, experts widely agree that digital disruption was born out of a need to reach more people across more platforms; as social media, mobile and cloud computing technologies have grown, using these tools has developed into more widespread use in the digital world.
While this phenomenon can help you take great steps in the digital world, it’s safe to say many businesses still see digital disruption as a risk to their business. 51% of executives report a high level of risk when it comes to digital disruption, because of both the huge changes that could be brought about, and the uncertainty a reliance on the digital world could bring for businesses used to more traditional methods of working. Maintaining an awareness of the trends and pitfalls that surround the digital world will help you use digital disruption to your advantage, staying ahead of the trends and ensuring your business becomes a leader in your industry’s field.
- 83% of businesses who see themselves as digital disruptors report increased revenue
- 44% of organisations are adequately preparing for digital disruption within their industry
- 65% of companies feel positive about their ability to adapt to technological disruption
- 37% of business leaders said digital transformation had helped them create new jobs
Are you already undergoing digital disruption?
Changing up your customer interactions
Perhaps the most important reason why digital change is making such an impact on the working world, businesses around the globe are using digital disruption as a method of shaking up the way they interact with customers. From the initial sale to maintaining customer service, there are a myriad of digital tools available to help you get to grips with your customer communications.
Embracing the digital workplace
The most rapidly growing form of digital disruption, the digital workplace encompasses all the technologies we use to get through the working day more efficiently. Whether you use your business’s cloud network to work from home, get in touch with your customers with the help of VoIP or enjoy the benefits of IoT in your office, the digital workplace is fast becoming one of the most streamlined and simple ways to stay connected in the digital world.
Adopting a data based business platform
One of the best known examples of digital disruption, more and more organisations have begun making use of a platform to build their business from, rather than more traditional methods. Uber is one of the most recognisable examples of this; did you know the taxi hailing company doesn’t actually own a single car? With over 91 million monthly active consumers using the platform to catch a ride, Uber has fast become incredibly successful, all through the use of digital data.
How is your industry dealing with digital disruption? No matter what stage of the digital journey you’re at, our team are on hand to make sure you can navigate the digital world with the utmost confidence. Get in touch to find out more about making sure your industry stays one step ahead of the game.